Industry-Leading High-End
LCD Display Technology
Solution
ADS is BOE's unique LCD technology,
representing its leading position in the market.
The word “Pro” means the high-end nature and represents
the leading technology with higher specification in ADS.
Currently, high-end LCD display technology remains the mainstream for large-screen TVs. Based on the advantages of ADS Pro technology and its latest upgrades, BOE has launched its highly representative high-end LCD solution—UB Cell technology—and successfully developed the Black Diamond and Black Crystal flagship high-end series. UB Cell surpasses OLED in reliability and energy consumption control. Through a series of advanced anti-reflection technologies, it significantly reduces the surface reflectivity of the display, resulting in ambient light contrast far exceeding other flagship models using different technologies on the market. This breakthrough allows LCD displays to achieve picture quality comparable to OLED, marking a significant milestone in the development of LCD technology and gradually leading a new trend in large-screen displays.
BOE has achieved ultra-wide viewing angles through the development of new optical phase compensation technology, further enhancing the wide-viewing-angle color performance of UB Cell technology. Within a 180-degree viewing angle, UB Cell products exhibit minimal color shift and fading, truly realizing "everywhere is the center of attention for home viewing." In the television field, UB Cell technology has also undergone a complete upgrade for variable-frequency gaming display products. By leveraging the unique pixel structure of ADS Pro technology, combined with a wideband liquid crystal material system and driving algorithms, UB Cell technology can meet the G-sync standard across all grayscale levels, achieving a flicker-free display effect that protects eyesight and makes the picture more stable and smooth. Furthermore, in terms of energy consumption, UB Cell technology reduces energy consumption by 30% compared to OLED, demonstrating a higher energy efficiency ratio.
Due to the technological advantages of Mini LED's local dimming, many display technologies are currently using Mini LED backlighting to achieve a more perfect display effect. However, a perfect combination should be complementary, not just a single-dimensional technological addition. The wide viewing angle advantage of ADS Pro, combined with Mini LED's excellent performance in local dimming and low-light image quality, creates a complementary and powerful synergy. This combination is truly a perfect match, the best partner for improving image quality.
The reasons for the perfect combination of ADS Pro and Mini LED are as follows:
1. Grayscale Performance：In e-sports scenarios, low grayscale visibility is crucial. With the support of ADS Pro + Mini LED, employing high-efficiency LED + high-contrast ADS Pro panel + image enhancement algorithm, it outperforms OLED even directly. Users can see a wider brightness range, further expanding high-brightness grayscale and enhancing the sense of grayscale depth in dark scenes, easily creating a significant difference in low grayscale brightness, making it easier to spot opponents in dark shooting games.
2. Ambient Light Contrast Ratio：Users typically play games in environments with some ambient light. OLED's simple structure means that ambient light, without the obstruction of a polarizer, shines onto the panel and reverses the excitation of quantum dot materials, significantly interfering with the image and impacting the player's gaming experience. In contrast, the combination of ADS Pro + Mini LED, coupled with high ambient light contrast ratio, provides a clearer screen display and a more immersive experience.
Furthermore, ADS Pro + Mini LED has broken through the conventions of large-screen applications. In the market, many small and medium-sized products are also gradually adopting this perfect combination, making ADS Pro + Mini LED a trend across all product categories.
