BOE

Overview

BOE deeply engages in the in-vehicle display field, launching the “HERO” smart cockpit solution that covers four major application scenarios: health, entertainment, Relaxation, and office, continuously building a new ecosystem for intelligent mobility.

BOE: Global Leader in In-Vehicle Displays

Global Business
Coverage

16+

Countries and
Regions

Global Ecological
Partners

600+

Jointly Building an In-Vehicle
Display Ecosystem

Global Mainstream
Automotive Brands

ALL

Serving nearly all mainstream
automotive brands worldwide

Relying on globally leading R&D capabilities in display technology, we continuously provide highly reliable and customized display solutions for smart cockpits, supporting the intelligent upgrading of the global automotive industry.

In-Vehicle Display Shipment
Volume and Shipments
(Global)

NO. 1

2025

Data Source : Omdia

Technology

Empowered by Three Core Technology Brands, Advancing Cockpit Visual
Experience through High-End Display Innovation

Powered by BOE's three premium technology brands-ADS Pro, I-OLED. and a-MLED-we combine deep technical expertise with continuous innovation to deliver a comprehensive portfolio of high-end utomotive displays. From visual perfommance and form factor nnovation to seamless scenario integration, we are redelining the intelligent cockpil experience.

15.6-inch Automotive-Grade UB Cell In-Vehicle Display Product

Equipped with thousands of Mini LED backlight zones for precise light control, presenting ultra-high million-level contrast ratio and extremely deep black levels, combined with ultra-wide color gamut and ultra-low reflectivity, bringing OLED-comparable perfect image quality to automotive cockpits.
17-inch OLED Rollable Terminal

Making its global debut, the 17-inch rollable OLED device showcases a new form factor in portable displays. As a fully integrated electric rollable terminal, it supports up to 6.5 tums of rolling, transitioning seamlessly from a compact 9.5-inch form to a fully expanded 17-inch display-achieving a 3.2x expansion ratio.

300,000 Nits Ultra-High Brightness Glass-Based MicroLED Head-Up Display (HUD) Product

Designed to handle direct sunlight with ease, it ensures clear visibility for driving in all lighting conditions.
Dual 12.3-inch MiniLED Products

Delivers an ultra-high million-level contrast ratio and a 105% NTSC ultra-wide color gamut, creating stunning color performance in the automotive cockpit.
6.2-inch MicroLED Woadgrain Smart Surface Product

Blending an innovative woodgrain design with high-orightness MicroLED display technology, it introduces a refined, luxurious aesthetic to the automotive cockpit.

AI-Powered, Seamless Hardware-Software Integration Enhancing In-Cabin Interaction

BOE fully integrates AI technology into product innovation, significantly increasing the proportion of hardware -software integrated system products, and promoting the comprehensive upgrade of smart cockpit interaction experience through multi-modal interaction and scenario-based innovation.

MicroLED PHUD Panoramic Head-Up Display Product

First unveiled globally, the MicroLED PHUD panoramic head-up display product features ultra-high brightness of 50,000 nits, integrates multi-modal intelligent interaction methods including touch control, voice control, and air gesture control, and achieves 'vehicle-home connectivity' and 'vehicle-business connectivity' with the groundbreaking concept of 'domain-controlled cockpit'.
3D Ultrasonic Fingerprint Recognition
Car Key and Start Button

Ensuring accurate recognilion even in challenging strong ambient light-a single touch instantly identifiesThe integrated 1.5-inch OLED display shows real-timevehicle status and driving information, while enabling conditions-such as wet hands. contamination. or the driver and activates personalized driving modes. remote control of functions such as air conditioning,windows, and automated parking.
In-Vehicle Under-Display
Camera System

Powered by a high-transmittance optical module andAl-enhanced algorithms, it enables high-precision facialrecognition. Infrared-assisted illumination ensures fastpccupant authentication even in low-liaht conditions.while also supporting intelligent fatigue detection anddriver alerting.

Smart Vehicle Solutions

Overview

BOE: Global Leader in In-Vehicle Displays

Global Business Coverage

16+

Global Ecological Partners

600+

Global Mainstream Automotive Brands

ALL

In-Vehicle Display Shipment Volume and Shipments (Global)

NO. 1

“HERO”

Technology

Empowered by Three Core Technology Brands, Advancing Cockpit Visual Experience through High-End Display Innovation

15.6-inch Automotive-Grade UB Cell In-Vehicle Display Product

17-inch OLED Rollable Terminal

300,000 Nits Ultra-High Brightness Glass-Based MicroLED Head-Up Display (HUD) Product

Dual 12.3-inch MiniLED Products

6.2-inch MicroLED Woadgrain Smart Surface Product

AI-Powered, Seamless Hardware-Software Integration Enhancing In-Cabin Interaction

MicroLED PHUD Panoramic Head-Up Display Product

3D Ultrasonic Fingerprint Recognition Car Key and Start Button

In-Vehicle Under-Display Camera System

Global Business
Coverage

Global Ecological
Partners

Global Mainstream
Automotive Brands

In-Vehicle Display Shipment
Volume and Shipments
(Global)

Empowered by Three Core Technology Brands, Advancing Cockpit Visual
Experience through High-End Display Innovation

3D Ultrasonic Fingerprint Recognition
Car Key and Start Button

In-Vehicle Under-Display
Camera System