   In the last century relatives and friends used to sit in front of a black-and-white TV to watch a program chosen from a very limited number of channels, which is now still
a nice and unforgettable memory about sharing. In BOE, we seek to bring this happiness to a higher level. As one of the world’s leading Ultra Hard screen technologies, the unique ADSDS (Advanced Super Dimension Switch) technology owned by BOE provides higher transmittance, brightness, and contrast ratio, as well as a visual angle of about 180° to present a vivid image effect. Meanwhile, the ADSDS panel is featured by low power consumption and environmental friendliness, and can be used as the screen of smart phones, tablet PCs, laptops, displays, and TVs.

    As for the traditional TN/VA display mode, the liquid crystal molecules are vertically arranged, with a relatively narrow visual angle. When an external force is exerted on the screen, the liquid crystal molecular structure will obviously sink in a herringbone pattern, and the recovery is slow, a phenomenon called VA. There will be an evident “water ripple” when it is touched, which may affect the user’s experience. ADSDS technology is a general name for core technologies invented by BOE independently, which is represented by the wide-view-angle technology. In the ADSDS mode, the liquid crystal molecules are arranged horizontally, with a much wider visual angle. When an external force is exerted on screen, the liquid crystal molecular structure only sinks slightly, but the overall molecular structure remains horizontal, without producing any water ripple. In addition, BOE’s ADSDS technology effectively solves the problem of low light transmittance, and achieves high light transmittance with a wide visual angle.

    Currently, a series of high-end display technologies developed by BOE based on the ADSDS Technology Platform have been successively applied to the whole series of TV products from HD to 8K UHD, and from 32inch to 110inch,   and have contributed a lot to the perfect integration of high definition and low power consumption, bridging China’s gap in large-sized high-end TFT-LCD display products and improving the competiveness of China’s display industry in the field of high-end displays worldwide.

BOE ADSDS Ultra Hard Screen Technology