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    A letter from BOE’s Chairman

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    New Brand Position

    Brand Mission

    Brand Promise

    Brand Principles

    • Brand Mission

      Change life with heart
    • Brand Promise

      Through respecting technology, insisting on innovation, and the integration and development of core, screen, air/ware and, empowering multiple values for partners and creating a better life together.
    • Brand Principles

      Technology leadership | Product excellence | Integration and symbiosis | People-oriented

    Brand Mission

    Brand Promise

    Through respecting technology, insisting on innovation, and the integration and development of core, screen, air/ware and,
    empowering multiple values for partners and creating a better life together.